FIAF’s Bastille Day Celebration

Festival Identity
July 2022

Design and artistic direction for the French Institute Alliance Française (FIAF)’s historic Bastille Day Celebration.

The bold and playful identity system is malleable, and can adapt to both print and digital formats, including two giant street banners, directional signage, tickets for wine & champagne tastings, and social media posts. The festival gathered over 25,000 people on Madison Ave, between 59th and 63rd Street, NYC.