The Parking Lottery
Specualtive Brand Identity
Concept, Identity, System, Applications
Fall 2019
Speculative social campaign with the mission of 1) raising awareness to the inefficiency of parking lots, and 2) re-purposing the land in a fun & exciting way.
Businesses who own parking lots can enter the lottery for a chance to be picked to
host an event that would occur during the parking lot’s off times.






































