The Parking Lottery

Specualtive Brand Identity
Concept, Identity, System, Applications
Fall 2019

Speculative social campaign with the mission of raising awareness to the inefficiency of parking lots, and re-purposing the land in a fun & exciting way.

Businesses who own parking lots can enter the lottery for a chance to be picked to host an event that would occur during the parking lot’s off times.

And always remember...Park Forward! ;)