GRIDS, MAPS, LIFE
The Parking Lottery
Specualtive Brand Identity
Concept, Identity, System, Applications
peculative social campaign with the mission of 1) raising awareness to the inefficiency of parking lots, and 2) re-purposing the land in a fun & exciting way.
Businesses who own parking lots can enter the lottery for a chance to be picked to host an event that would occur during the parking lot’s off times.