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The Parking Lottery

Specualtive Brand Identity
Concept, Identity, System, Applications
Fall 2019

Speculative social campaign with the mission of 1) raising awareness to the inefficiency of parking lots, and 2) re-purposing the land in a fun & exciting way.

Businesses who own parking lots can enter the lottery for a chance to be picked to host an event that would occur during the parking lot’s off times.

Always remember...Park Forward!